# Set a floor price before quoting

Source: https://ivankamenken.com/book-fair-floor-price · Last updated 27 October 2026

A floor price is the lowest price you will quote for a service, written down with the qualifications that make the work worth doing. Ivanka Menken uses the Floor Price Filter inside Cash-Tight Growth Mentoring, a 6-month 1:1 programme at AUD $1,500 per month ex GST. You set the floor, the minimum scope and the client criteria before the next quote, then test recent quotes against them. In the example on this page, the floor is $5,000, the minimum is five days and the target is 450+ students. Below the floor, you decline or reprice.

## The quote is below the floor before you notice

- You quote small jobs below your real cost.
- You say yes because saying no feels risky.
- Your newest price is hidden in old habits.

**AN EXAMPLE WEEK:** A small job lands on a Friday. The price is $3,800, the work is three days, the client has 200 students. You say yes because the calendar has a gap. The floor was never written down.

### THE FLOOR PRICE FILTER

- Price floor: $5,000 (example)
- Minimum: 5 days (example)
- Client target: 450+ students (example)
- Below the floor: decline or reprice

## A floor price is a filter, not a target

A target is a number you hope to hit. A floor is a number you will not go below. The difference is the qualification rule: what work, how many days, which client.
Without the rule, every small job looks like revenue. With the rule, the small job is a decision: decline it, reprice it, or change the scope until it clears.

> A floor price is a filter, not a target. It tells you which work not to quote.

**The cost of staying stuck:** Staying stuck means quoting below a $5,000 floor and calling it busy.

## The tool: Floor Price Filter

Floor Price Filter puts the price floor, the minimum scope and the client target on one page, so the next quote is a yes, a no, or a reprice before it is sent.

It is a one-page filter, not a price list. It holds the floor, the minimum days, the client criteria and the decline language. The next quote is tested against all three.

It replaces the habit of saying yes and hoping the work is worth it. Pricing floor for services starts before the quote.

### What goes on the page

1. Price floor: the lowest quote you will send
2. Minimum scope: the days or units that make it clean
3. Client target: the size or fit that predicts a good job
4. Decline language: what you say below the floor

It sits inside Cash-Tight Growth Mentoring, alongside the monthly scorecard. Price of the newest work is one of the five numbers. No separate checkout.

## Put the last quotes through the filter

Ivanka starts with the last month of quotes. She asks: What job is too small? What criteria predict a clean job? What price floor makes the work worth doing? What do you say below it? They write the floor, the minimum scope, the client target and the decline language. Before the next session, the founder brings the next quote.

### The questions

- What job is too small?
- What criteria predict a clean job?
- What price floor makes the work worth doing?
- What do you say when a job is below it?
- What will you reprice?

### THE FOUR-STEP LOOP

1. The one thing: The next small quote and the floor decision.
2. The numbers: Price floor, minimum days, client target.
3. The story: Why saying no feels riskier than the job.
4. The commitment: Write the filter and test the next quote.

Before the next session, the founder brings the next quote and the decision.

## A floor you can use before the quote

By month 6, the floor is a habit, not a one-off number.

**NOW**

- The quote is set by the calendar gap.
- Small jobs are accepted by default.
- The floor is a hope, not a number.
- The decline is improvised.

**BY MONTH 6**

- A written floor price.
- A minimum scope and client target.
- Decline or reprice language.
- A record of quotes declined or repriced.

The container: 12 fortnightly 60-minute sessions, a monthly scorecard, reviews at month 3 and month 6.

## The numbers are read with you, not at you

Ivanka Menken built Cash-Tight Growth Mentoring for founders of $500K to $3M businesses that are growing while cash tightens. She reads the numbers with you, asks the hard question, and holds you to the decision you write down.
The Floor Price Filter is one of the tools inside that work. It does not replace your accountant, and it does not price for you. It makes the floor visible before the next quote.

> Personable, but straight to the point. Every session is a combination of strategy, execution and mindset.
>
> Business owner

## Who fits, and who does not

### It fits

- You run a $500K to $3M business growing while cash is tight.
- You quote small jobs to fill the calendar.
- You want a written floor and a qualification rule.
- You want the words for a job below it.

### It does not fit

- You want accounting or financial advice.
- You want a done-for-you fix or someone else to price.
- You want every enquiry to become a quote.
- You will not decline or reprice a small job.

### Investment

**AUD $1,500 per month ex GST, 6 months.** It is part of Cash-Tight Growth Mentoring, a 6-month 1:1 programme at AUD $1,500 per month ex GST, not sold separately.

Included:

- 12 fortnightly 60-minute sessions
- A monthly one-page scorecard
- Reviews at month 3 and month 6
- The floor price filter and decline language

Three founding places in total, shared across all 1:1 mentoring, are available at AUD $1,000/month ex GST, in return for honest monthly feedback and a testimonial, which can be anonymous.

- [Join Cash-Tight Growth Mentoring, AUD $1,500/mo, 6 months](https://buy.stripe.com/eVq4gzdKgekN6pcbIcdQQ0t)
- [Book a 20-minute intro call](https://theartofservice.zohobookings.com.au/#/15606000001356030)
- [See the Cash-Tight Growth Mentoring programme](https://ivankamenken.com/cash-tight-growing-founder)

## Questions about Floor Price Filter

### How does the Floor Price Filter work inside Cash-Tight Growth Mentoring?

It is a one-page filter Ivanka Menken uses inside Cash-Tight Growth Mentoring. You write the price floor, the minimum days, the client target and the words to decline or reprice. Then you test the last quotes and the next quote against it. The programme runs 6 months at AUD $1,500 per month ex GST, and the tool has no separate checkout.

### What if a job is below the $5,000 floor?

You decline it or reprice it, using the language you wrote before the quote. In Cash-Tight Growth Mentoring, Ivanka Menken uses the floor as a filter, not a target: if the job cannot clear it with a scope change, it is not the work for you. The example floor is $5,000. The programme runs 6 months at AUD $1,500 per month ex GST.

### How do I choose the five-day minimum?

The minimum is the scope that makes the job clean: the days, the setup and the travel that are worth doing. In Cash-Tight Growth Mentoring, Ivanka Menken has you look at the last jobs and mark which ones were too small to be profitable. Five days is the example. The programme runs 6 months at AUD $1,500 per month ex GST.

### What does the 450+ student target change?

It qualifies the client before the price. In the example, a school with 450+ students can carry the five-day program at the $5,000 floor; a smaller school may need a different scope. Ivanka Menken uses Cash-Tight Growth Mentoring to write the target and test it against recent quotes. The programme runs 6 months at AUD $1,500 per month ex GST.


## Set the floor before the next quote

If the next quote is already a discount, start with Cash-Tight Growth Mentoring. The Floor Price Filter is inside it, and the 20-minute intro call is where you can see if it fits.

- [Join Cash-Tight Growth Mentoring, AUD $1,500/mo, 6 months](https://buy.stripe.com/eVq4gzdKgekN6pcbIcdQQ0t)
- [Book a 20-minute intro call](https://theartofservice.zohobookings.com.au/#/15606000001356030)
- [See the Cash-Tight Growth Mentoring programme](https://ivankamenken.com/cash-tight-growing-founder)
- [The Price-Cash-Confidence Chain](https://ivankamenken.com/price-cash-confidence-chain)
- [The Money-and-Clarity Scorecard](https://ivankamenken.com/money-and-clarity-scorecard)

- Every way to work with Ivanka: https://ivankamenken.com/work-with-ivanka