Happy 2017 – Start off with clear business goals

Happy 2017 – Start off with clear business goals

Building a Smart Business, business, entrepreneurship
In business and in life it's important to have goals, intentions and targets. Without clear goals you will end up bobbing in the sea of life without reaching that sense of achievement or accomplishment. While this may not be true for everybody,  I feel very strongly about the benefit of goals. I see it with my son. Summer holidays are over and he's back at school for grade 11. Immediately they give targets and assignments to work towards and for the first time I can actually see him being excited about planning for the weeks ahead. He has the feeling he's in control and can influence the results of his school year and that makes him happy. Setting Business Goals is vital I learned this the hard way in 2016... Prior…
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Building your online store in a weekend

Building your online store in a weekend

Building a Smart Business, business
Setting up an online store really isn't difficult anymore. You can be up and running within a day - or let's say that you can build your online store in a weekend. I recently went through this exercise when I wanted to separate the Q-Linn product range from the general Horses-Store.com website. I want to be able to offer Q-Linn to a wider audience as the bras are so good - and not just for horse riding. Keeping it under the horses-store.com website would be confusing. Step 1 - Find a web address After I had the formal approval from the brand owner (I import Q-Linn lingerie from The Netherlands so it's not my own product) I went to GoDaddy.com and registered the q-linn.com.au website. I prefer GoDaddy personally as…
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Back to basics: Revenue is vanity

Back to basics: Revenue is vanity

Building a Smart Business, business
" Revenue is vanity, Profit is sanity... Cash is King" Every business owner should have this etched in their brain. Or maybe tattooed on their arms or something. Whatever works for you to be constantly reminded of this phrase. I don't know who said this quote first but it is profound. And I'll tell you why: When you start out in business you set goals - some goals are Big, they are Hairy and they are Audacious. And some of those goals will be related around money (see: Business is about money). But let's be very clear about the goals you set and the type of money you talk about. Revenue is NOT money Let's start with "revenue is vanity': Revenue is the amount you charge for the products and…
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Back to basics: business is about money

Back to basics: business is about money

Building a Smart Business, business
Let's talk about the elephant in the room: Being in business is NOT about following your passion. It's about helping people to achieve their goals and dreams when they buy your stuff. (products and services). Being in business is about money. Yes it sounds wrong. And it sounds cynical.. but I've learned the hard way that following your passion is costing you money. I get a little antsy when I hear people talk about succeeding in business and all they talk about is that you need to dream big and follow your passion. Yes it helps when you're passionate about your vision for the business. It helps to create clarity and focus. And I totally agree that you need to dream big, as long as you follow up with a solid…
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Who am I kidding?… I am too busy to exercise

Who am I kidding?… I am too busy to exercise

Building a Healthy Foundation, Building a Smart Business
Staring into the darkness of my bedroom, lying in bed but I can't sleep. I am too busy to exercise and I feel deflated - I am so disappointed in myself.. This time I really thought I had an active day but clearly my iPhone health app tells a different story: All week I've been busy doing things for the business, but I didn't get to do the one thing that I promised was important for today. I promised to be more active and to do at least 30 minutes of activities every day. The data tell a different story - oh and before you start... I get it... I don't always have my phone with me so it doesn't count all the steps, and yoga doesn't record on the iphone anyway.. and…
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First things first… get healthy for business

First things first… get healthy for business

Building a Healthy Foundation, Building a Smart Business
Being in business is like running a marathon - you'd better get healthy for business as you need to have the fitness and stamina to go the distance. Really? It does feel like I'm running a race but sometimes it's more an obstacle course or cross country rather than a smooth marathon. Either way you need to be healthy to succeed. No marathon runner lives on fast food and alcohol alone... but for many starting business owners this is the staple diet. Now, I've never liked running let alone going for 42 kilometres... so I had to look up what marathon runners actually eat: https://runnersconnect.net/running-nutrition-articles/what-does-the-diet-of-an-elite-marathon-runner-look-like/ Not surprisingly, there is a lot of fresh produce with protein and nuts.... and very little processed food. So when I found out I had a…
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Too Busy is slowing you down and can hurt your business

Too Busy is slowing you down and can hurt your business

Building a Smart Business, business, entrepreneurship
It' 2am on a Wednesday morning and I'm too busy to sleep so I'm sitting at my computer listening to the voices in my head telling me that this is normal, this is what you need to do to be successful in business, even when so tired and already on my third coffee. I need to keep going and stay busy because time is money and you need the money to pay the bills. I wish I could tell you that this doesn't happen often - but I can't... Until recently... In the past 3 months I have learned the hard way that being busy can seriously hurt your business, and if I had a chance to do it over again I would make different choices... Why am I telling you this? I feel it…
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