# Turn One-Off Work Into a Quarterly Offer

Source: https://ivankamenken.com/quarterly-recurring-offer · Last updated 4 November 2026

Every project ends with a new pitch, and months later the same clients ask for the same follow-up work. Ivanka Menken uses the Quarterly Recurring Offer inside Cash-Tight Growth Mentoring, a 6-month programme at AUD $1,500 per month ex GST, to package that work as one quarter with a fixed start, a price, what the client gets and a renewal date, written before you pitch it. You leave with a one-page offer to take to your existing clients.

## Every project ends with a new pitch

- Every project ends and you start selling again.
- Clients come back months later for the same follow-up work.
- Your retainer pitch sounded like the same project spread thinner.

**THE MOMENT:** A campaign wraps up and the client is happy. Three months later they email: can you do the same refresh again, and the report? You quote it as a new project, rebuild the plan slightly differently, and pitch it as if you had never met. Across the client list, the same follow-up work is being sold one job at a time.

### THE WORK, AS IT IS SOLD

- Projects: one at a time
- Sales after each project: a new pitch
- Clients asking for the same follow-up: most of them
- Who sells it: the founder only
- Revenue that repeats on a schedule: almost none

## A monthly retainer pitch

In this case, the founder ran a $2m marketing services firm with nine staff and was the only person who sold. The obvious fix was a retainer. Clients heard it as the same project spread thinner across the months, with less in each one. Only one signed, and every other project still ended with a new pitch.

## The follow-up work had a rhythm

Ivanka noticed that clients kept asking for the same follow-up work months after a project ended: a review, a campaign refresh and a report. It came back on roughly the same rhythm, and it was sold each time as a new project. The demand was already recurring. The offer was not.

## A container, not more delivery

The business was selling projects when clients wanted a schedule. The offer did not need more work in it. It needed a container: a fixed quarter with a start, a price and a renewal date.
The reframe: a monthly retainer sells open-ended time each month, while a quarterly offer sells a set piece of work with a start, an end and a renewal date. Take the follow-up work clients already ask for, write it as one quarter, price it before the pitch, and offer it to existing clients first.

> The demand was already recurring. The offer was not.

**The cost of staying stuck:** Every project that ends with a new pitch costs the founder a week of selling and the business a quarter of revenue it could have scheduled.

## The tool: Quarterly Recurring Offer

The Quarterly Recurring Offer is how Cash-Tight Growth Mentoring turns repeat requests into revenue on a schedule. It takes the follow-up work clients already ask for and writes it as one quarter: what runs each month, what it costs, what the client gets and the date it renews.

It is one page. A quarter drawn as three months: review and plan, the follow-up campaign, then the report and next plan. The renewal date at day 90, agreed before the pitch. A fixed price for the quarter. What the client gets. Then the list of existing clients to offer it to first.

It replaces a new pitch after every project, a retainer clients hear as less for the same money, and follow-up work quoted from scratch each time.

### What goes on the page

1. Month 1: review last quarter and set the plan
2. Month 2: the follow-up campaign
3. Month 3: the report and the next plan
4. The renewal: day 90, agreed before the pitch
5. The price: fixed for the quarter, set first
6. The pitch: six existing clients, before any new ones

It sits inside Cash-Tight Growth Mentoring, next to the monthly five-number scorecard, because revenue that repeats on a schedule shows up first in cash. There is no separate checkout.

## From one-off projects to one quarter

In the session, Ivanka asked the founder to list the last ten requests from past clients and mark the ones that repeated. The same three pieces of work kept returning. Together they wrote those as one quarter, set the price for the whole quarter and the renewal date, and chose six existing clients to offer it to. The founder left with the one-page offer and the six names.

### The questions

- What do past clients ask for again?
- How often does it come back?
- What runs in each month of a quarter?
- What does the quarter cost, in one price?
- Which six clients hear it first?

### THE FOUR-STEP LOOP

1. The one thing: Repeat work sold as new projects.
2. The numbers: Three months, one price, one renewal date, six clients.
3. The story: Why the retainer pitch sounded like less.
4. The commitment: The one-page quarter offered to six existing clients.

Before the next session, the founder offered the quarter to the six clients, noted each answer, and brought the replies and the renewal dates to the scorecard.

## Revenue on a schedule

By month 6, the follow-up work runs as a quarter, renewal dates sit on the calendar, existing clients hear the offer first, and the monthly scorecard shows how much revenue repeats.

**BEFORE**

- A new pitch after every project.
- Follow-up work quoted from scratch.
- A retainer heard as less for the same.
- Revenue that stops when a project ends.

**BY MONTH 6**

- One quarter, priced before the pitch.
- Renewal dates on the calendar.
- Existing clients offered it first.
- Revenue that repeats each quarter.

The programme is the container: 12 fortnightly 60-minute sessions, a monthly scorecard, and reviews at month 3 and month 6.

## Price the quarter before the next pitch

Ivanka Menken built Cash-Tight Growth Mentoring for founders of $500K to $3M businesses that are growing while cash tightens. Revenue that has to be resold after every project makes every month start from zero.
This fits if you sell project work and clients come back for the same follow-up. It does not fit if you want someone to sell it for you or design your service delivery. The decision in front of you is one page. Write the quarter, price it and offer it to the clients who already asked.

> During our sessions Ivanka isn’t just talking theory. She is sharing her own lived experiences.
>
> Business owner

## Who fits, and who does not

### It fits

- You sell project or campaign work.
- Clients come back for the same follow-up.
- You are the main person selling.
- You will offer one written quarter to existing clients.

### It does not fit

- You want someone to sell for you.
- You have no past clients yet.
- You want delivery designed for you.
- You want a subscription product built.

### Investment

**AUD $1,500 per month ex GST, 6 months.** The Quarterly Recurring Offer is part of Cash-Tight Growth Mentoring, a 6-month 1:1 programme at AUD $1,500 per month ex GST. It is not sold separately.

Included:

- 12 fortnightly 60-minute sessions
- The monthly five-number scorecard
- Reviews at month 3 and month 6
- The Quarterly Recurring Offer for your follow-up work

Three founding places in total, shared across all 1:1 mentoring, are available at AUD $1,000/month ex GST, in return for honest monthly feedback and a testimonial, which can be anonymous.

- [Join Cash-Tight Growth Mentoring, AUD $1,500/mo, 6 months](https://buy.stripe.com/eVq4gzdKgekN6pcbIcdQQ0t?utm_source=ivankamenken&utm_medium=showcase&utm_campaign=quarterly-recurring-offer)
- [Book a 20-minute intro call](https://theartofservice.zohobookings.com.au/?utm_source=ivankamenken&utm_medium=showcase&utm_campaign=quarterly-recurring-offer#/15606000001356030)
- [See the Cash-Tight Growth Mentoring programme](https://ivankamenken.com/cash-tight-growing-founder)

## Questions about Quarterly Recurring Offer

### How do I turn one-off projects into recurring revenue?

Start with the work past clients already ask for again. Write it as one quarter with what runs each month, one price and a renewal date, then offer it to those clients first. Ivanka Menken builds that one-page quarter with you inside Cash-Tight Growth Mentoring, 6 months at AUD $1,500 per month ex GST, and reads the result on your scorecard.

### Is a quarterly offer better than a monthly retainer?

It can be, when clients hear a retainer as the same project spread thinner. A retainer sells open-ended time each month; a quarter sells a set piece of work with a start, an end and a renewal date. Ivanka Menken helps you choose and write the right one inside Cash-Tight Growth Mentoring, 6 months at AUD $1,500 per month ex GST.

### How should I price a quarterly program?

Set one price for the whole quarter before you pitch, from the work that runs in it and the margin you need, not from your last project quote. Write it on the page so it does not move in the conversation. Ivanka Menken sets that price with you inside Cash-Tight Growth Mentoring, 6 months at AUD $1,500 per month ex GST.

### Who should I offer a recurring program to first?

Existing clients who have already asked for the follow-up work. They know the quality and the need is proven. In this case, the founder offered it to six existing clients and two moved onto the schedule. Ivanka Menken builds that first list with you inside Cash-Tight Growth Mentoring, 6 months at AUD $1,500 per month ex GST.


## Write the quarter first

If every project ends with a new pitch and clients keep coming back for the same work, start with Cash-Tight Growth Mentoring. The Quarterly Recurring Offer is inside it, and the 20-minute intro call is where you can see whether the programme fits.

- [Join Cash-Tight Growth Mentoring, AUD $1,500/mo, 6 months](https://buy.stripe.com/eVq4gzdKgekN6pcbIcdQQ0t?utm_source=ivankamenken&utm_medium=showcase&utm_campaign=quarterly-recurring-offer)
- [Book a 20-minute intro call](https://theartofservice.zohobookings.com.au/?utm_source=ivankamenken&utm_medium=showcase&utm_campaign=quarterly-recurring-offer#/15606000001356030)
- [See the Cash-Tight Growth Mentoring programme](https://ivankamenken.com/cash-tight-growing-founder)
- [Turn a project into a retainer](https://ivankamenken.com/lump-sum-to-retainer)
- [Build retention before traffic hits](https://ivankamenken.com/retention-before-traffic)
- [Reset price when a client leaves](https://ivankamenken.com/replacement-price-rule)
- [The Cash-Tight Growth Mentoring programme](https://ivankamenken.com/cash-tight-growing-founder)

- Every way to work with Ivanka: https://ivankamenken.com/work-with-ivanka