INSIDE 1:1 MENTORING
Price Your Own Time-Bound Offer
You have sketched a 30-day VIP offer, two calls and message access, and the price changes every time someone asks. Ivanka Menken uses the Fortnight Loop inside 1:1 Mentoring, a 6-month programme at AUD $1,500 per month ex GST, to put the scope, one test price and a 30-day review on one page. You launch it as a test, not a promise, and read what happened at the review.
The Fortnight Loop is a tool inside the programme, not a separate product.
AN EXAMPLE VIP OFFER
Thirty days, one page.
- THE OFFERtwo 30-minute calls and message access30 days
- THE PRICE BEFOREevery time someone askedA new number
- THE TEST PRICEwritten once, reviewed at day 30$650
THE RULE
“Write the scope, the price and the review date in one place. Then launch.”
Your offer and price will be your own.
SOUND FAMILIAR?
An offer that is always nearly ready
- 01Your price changes with every person who asks.
- 02You copied a peer’s package and still feel unsure.
- 03The offer has been nearly ready for weeks.
THE OFFER, AS IT STANDS
- Length: 30 days, more or less
- Calls: two, maybe three
- Message access: undecided
- Price: different every time
- Review date: none
An offer that existed only in conversations.
THE EXAMPLE CASE
A short VIP offer that never launched
01
THE MOMENT
A price that moved every time
Someone in your small audience asks what it costs to work with you for a month. You give a number, then a different one to the next person, then you wonder whether to discount it. The offer is two calls and message access. You could launch it this week. Instead it sits in a notes file, and the price moves every time you say it out loud.
02
WHAT THEY HAD TRIED
Copy a peer’s package, then discount it
In this case, the coach had a small audience and a clear idea: a 30-day VIP offer with two 30-minute video calls and message access. The obvious fix was to copy a peer’s package and discount it. The copy did not fit the coach’s work, the discount made the price feel less certain, and the launch slipped again. Every conversation produced a new number and no decision.
03
WHAT IVANKA NOTICED
Scope, price and date never in one place
Ivanka noticed the coach had never written the scope, the price and the review date in one place. Each lived in a different conversation, so each could be renegotiated, mostly with the coach’s own doubt. There was no shortage of marketing ideas. There was a decision that had not been made, and a test that had never started because nothing had been written down to test.
THE DIAGNOSIS
A decision not made, not a tactic missing
The real issue was a decision that had not been made, not a missing marketing tactic. A price only becomes information once someone is asked to pay it, and that cannot happen while the number keeps moving.
The reframe: one written offer is a test of the price, not a promise for ever. Write the scope, set $650 as the test price, put a review date 30 days out, and let the people who asked answer instead of your doubt.
A price you keep changing is not a price yet. It is a question you have not asked.
THE COST OF STAYING STUCK
Every week the offer stays in a notes file, there is no evidence about the price, and the next person who asks gets a different number again.
THE TOOL
The Fortnight Loop, for one VIP offer
The Fortnight Loop is how 1:1 Mentoring turns a decision into a written commitment and checks it two weeks later. For a time-bound offer, the loop names the offer, sets one test price, writes the commitment and brings the result back to the next session.
Tap a part. Your offer and price will be your own.
Fortnight Loop · a framework by Ivanka Menken
What it is
It is one page: what the offer includes, what it leaves out, the test price, the length, who it is for and the review date. Under it, the one next action, usually offering it to the people who already asked.
What it replaces
It replaces a price that changes with each conversation, a borrowed package with a discount on top and an offer that stays nearly ready.
It sits inside 1:1 Mentoring, next to the monthly scorecard. Each fortnightly session starts from the commitment you wrote last time, so the offer is checked against what people actually did. It is coaching, not a done-for-you pricing fix, and there is no separate checkout.
THE OFFER PAGE, AS WRITTEN
- 01The length: 30 days, with a start and an end date
- 02The calls: two 30-minute video calls
- 03The access: message access between calls, with reply times
- 04Not included: anything outside the 30 days
- 05The test price: $650, the same for everyone
- 06The review: day 30, with what sold and what was asked
HOW IVANKA WORKED WITH THEM
One offer page, one review date
In the session, Ivanka named the decision: what this offer is and what it costs. She asked what the coach would include if the price were fixed, then what to leave out. Together they wrote one page with the scope, a $650 test price and a review 30 days away. The coach left with one decision, one next action, offering it to the people who had already asked, and a date to check it.
THE VIP OFFER, AS WRITTEN
- Scope
- Two 30-minute video calls and message access for 30 days.
- Test price
- $650, quoted the same way to everyone.
- Not included
- Work outside the 30 days.
- First action
- Offer it to the people who already asked.
- Review
- Day 30, at the next session
Your scope and price will be your own.
THE FOUR-STEP LOOP
- 1The one thingA VIP offer with a moving price.
- 2The numbersTwo calls, message access, 30 days, $650.
- 3The storyWhy a copied, discounted package still felt unclear.
- 4The commitmentOne page, one test price, a 30-day review.
THE QUESTIONS
- What does the offer include, exactly?
- What does it leave out?
- What price will you say the same way every time?
- Who has already asked?
- What will you look at on day 30?
Before the next session, the coach offered the page to the people who had asked, quoted the same price each time and noted every question and answer for the review.
WHAT CHANGED
An offer page instead of a moving number
By month 6, the offer has a written page, a price that was tested, and the next pricing decision runs through the same loop.
BEFORE
- The price changed with every conversation.
- A copied package with a discount on top.
- The launch kept slipping.
- No evidence about what people would pay.
BY MONTH 6
- A one-page offer with a fixed scope.
- A test price quoted the same way each time.
- A review that decided keep, change or stop.
- A repeatable process for the next offer.
THE 12 FORTNIGHTS
- 1Call
- 2Call
- 3Call
- 4Call
- 5Call
- 6Month 3
- 7Call
- 8Call
- 9Call
- 10Call
- 11Call
- 12Month 6
The programme is the container: 12 fortnightly 60-minute sessions, a monthly scorecard, and reviews at month 3 and month 6.
ILLUSTRATIVE RESULT
In this case, the coach wrote a one-page offer with the scope, a $650 test price and a 30-day review, and ran it through the Fortnight Loop. At the review the coach had a clear decision about what to keep, what to change and what to stop, made from what people did rather than from doubt.
WHAT THIS MEANS FOR YOU
Write the offer before you change the price again
Ivanka Menken built 1:1 Mentoring for founders who keep carrying the same decisions. Every fortnight she helps you name one decision, write the commitment and check it two weeks later.
This fits if you sell your own time and your price moves with every conversation. It does not fit if you want someone to write your offer or set your price for you. The decision in front of you is one page. Write the scope, the test price and the review date before the next person asks.
“During our sessions Ivanka isn’t just talking theory. She is sharing her own lived experiences.”
Business owner
WHO IT IS FOR
It fits
- You sell your own time, one to one.
- Your price changes every time someone asks.
- You have an offer that is nearly ready.
- You will write it down and review it on a date.
It does not fit
- You want accounting or financial advice.
- You want a done-for-you offer or sales page.
- You want a price guaranteed to sell.
- You are not ready to tell anyone the price.
THE INVESTMENT
AUD $1,500
per month ex GST
6 months · 12 fortnightly sessions
The Fortnight Loop is part of 1:1 Mentoring, a 6-month programme at AUD $1,500 per month ex GST. It is not sold separately.
- 12 fortnightly 60-minute sessions
- A monthly one-page scorecard
- Reviews at month 3 and month 6
- The Fortnight Loop for every pricing decision
Three founding places in total, shared across 1:1 Mentoring and its three focus programmes, are available at A$1,000 a month, in return for honest monthly feedback and a testimonial, which can be anonymous. Claim a founding place.
The Fortnight Loop is part of the programme. It is not sold separately.
FREQUENTLY ASKED
Questions about pricing a VIP offer
How do I set a test price?
Pick a number you can say the same way to everyone for the length of the test, and write it on the offer page with the review date. A test price is a question, not a promise. Ivanka Menken helps you choose it inside 1:1 Mentoring, 6 months at AUD $1,500 per month ex GST, from what the offer includes and who has already asked.
What goes in the scope?
The length, the number and length of calls, how message access works, reply times and what is not included. In this case, it was two 30-minute calls and message access over 30 days. Ivanka Menken writes the scope with you inside 1:1 Mentoring, 6 months at AUD $1,500 per month ex GST, so the price has something fixed to stand on.
What if nobody buys at that price?
Then the review has evidence instead of doubt. You look at who you offered it to, what they asked and what they said, then decide whether to change the scope, the price or the audience. Ivanka Menken reads that with you inside 1:1 Mentoring, 6 months at AUD $1,500 per month ex GST, and the next test is written the same way.
What happens at the review?
On day 30 you list who was offered the page, who bought, what they asked and what the work took. Then you keep the offer, change one thing or stop it, and write the next commitment. Ivanka Menken runs that review inside 1:1 Mentoring, 6 months at AUD $1,500 per month ex GST, at your next fortnightly session.
Write the offer page first
If your price moves every time someone asks, start with 1:1 Mentoring. The Fortnight Loop is inside it, and the 20-minute intro call is where you can see whether the programme fits.
Not accounting, financial advice or a done-for-you offer.