INSIDE PRIVATE ADVISORY
Build a Sale-Ready Business Before You Sell
A buyer has called, and you are spending your evenings assembling numbers and answering the same questions from memory. Ivanka Menken uses the Exit-Readiness Ledger inside Private Advisory, a 12-month engagement at AUD $5,000 per month ex GST, to put every buyer question on one page while you still run the business. You leave with the answers that exist, an owner and a date for each missing one, and a succession note for what happens after a sale.
The Exit-Readiness Ledger is a tool inside Private Advisory, not a separate product. Ivanka does not value businesses or give legal or financial advice.
THE BUSINESS, WHEN A BUYER CALLED
The accounts were clean. The answers lived in one head.
- THE BUSINESStrade services, a sale two years out16 people, $2.4m
- BUYER QUESTIONSthree weeks of evenings assembling the same answersFrom memory
- THE LEDGERevery answer on file, each gap with an owner and a date1 page
THE RULE
“If an answer a buyer needs lives only in your head, it goes on the ledger with an owner and a date.”
Your business and your answers will be your own.
SOUND FAMILIAR?
A sale on the horizon, and every answer is you
- 01A buyer question sends you back through old emails and spreadsheets.
- 02Your accounts are tidy and you still cannot say what keeps working without you.
- 03Nobody has written down what you would do on the day after a sale.
THE SALE FILE, AS IT STANDS
- Accounts: clean, three years
- Customer answers: in the founder’s head
- Team answers: in the founder’s head
- Succession note: not started
- Last fix tried: an accountant-led tidy-up
A clean set of numbers and no file behind them.
THE EXAMPLE CASE
The founder whose numbers were ready and whose business was not
01
THE MOMENT
A buyer approach and three weeks of answers from memory
A buyer you respect sends a short list of questions. Which customers would stay? Who runs the jobs when you are not there? What do you do after the deal? You know every answer. None of them is written down. You spend three weeks of evenings assembling them, and the next email brings the same questions in a different order.
02
WHAT THEY HAD TRIED
An accountant-led tidy-up
In this case, a founder ran a 16-person trade services business at $2.4m in revenue and was starting to think about a sale in two years. When a buyer approached, the obvious fix was to get the accountant to tidy the books. It worked on its own terms: a clean set of accounts. It did nothing for the buyer’s other questions about customers, the team and what would happen next.
03
WHAT IVANKA NOTICED
The numbers were answered. The real question was not.
Ivanka noticed the founder could answer every question about the numbers and none about the buyer’s real question: what would keep working if the founder stepped back. The customer relationships, the job scheduling and the pricing calls all sat with one person, and there was no line on paper between the founder’s role and the company’s.
THE DIAGNOSIS
A readiness gap, not a valuation gap
The real gap was readiness, not valuation. The business had no written answers, no succession note and no clear line between what the founder did and what the company did.
The reframe: a business is sale-ready when a buyer’s questions can be answered from a file, not from the founder’s memory. Write down the questions a serious buyer will ask, mark which answers exist, give every missing one an owner and a date, and start the succession note long before a deal needs it.
Sale-ready means the answers come from a file, not from your memory.
THE COST OF STAYING STUCK
Every month the answers live in one head, each buyer conversation costs the founder weeks, and a transaction adviser brought in late can take 5 to 8 percent of the deal to do work the file could have started.
THE TOOL
The Exit-Readiness Ledger, for one business
The Exit-Readiness Ledger keeps the buyer questions, the missing answers and the succession note visible while the founder still runs the business. It is one of the big decisions Private Advisory works through, because a sale that starts unprepared is decided by whoever prepared.
Tap a part. Your questions, owners and dates will be your own.
Exit-Readiness Ledger · a framework by Ivanka Menken
What it is
It is one page in four parts: the questions a serious buyer will ask, each marked answered or missing; an owner and a date for every missing answer; the line between the founder’s role and the company’s; and a 12-month succession note for what happens after a sale.
What it replaces
It replaces answering buyers from memory, a tidy set of accounts standing in for readiness, and the plan to sort the rest out once a buyer is serious.
It sits inside Private Advisory, next to the Builder Meeting Rhythm and the quarterly five-number read. Ivanka does not value the business, broker the sale or give legal or financial advice. The founder brings the accountant and advisers in for those, with a file they can work from.
THE LEDGER, FOR ONE BUSINESS
- 01The buyer questions: numbers, customers, team, and what happens next
- 02The answers on file: marked as they exist today
- 03The gaps: each with an owner, such as the operations lead or the accountant
- 04The dates: when each missing answer will be on file
- 05The line: what the founder does, and what the company does
- 06The succession note: 12 months of what happens after a sale
HOW IVANKA WORKED WITH THEM
The buyer’s questions, onto one page
In the session, Ivanka started with the founder’s exit question and put it on one page: who might buy, what they will ask, what the founder still owns, and what happens on day 90 after a deal. She walked the founder through the last three buyer-style questions a serious acquirer would ask and marked which answers existed. The missing ones went to the operations lead and the accountant, with dates, and the founder started the 12-month succession note.
THE EXIT-READINESS LEDGER, AS WRITTEN
- Buyer questions
- Numbers, customers, team, and what happens next.
- Missing answers
- Each one owned by the operations lead or the accountant, with a date.
- The line
- What the founder does, and what the company does.
- Succession note
- Twelve months of what happens after a sale.
- Review
- Every quarter, against the next buyer question
Your questions and your owners will be your own.
THE FOUR-STEP LOOP
- 1The one thingA sale two years out, and no file behind it.
- 2The numbers16 people, $2.4m, three weeks of answers from memory.
- 3The storyClean accounts mean the business is ready.
- 4The commitmentEvery gap owned and dated, the succession note started.
THE QUESTIONS
- Who might buy, and what will they ask first?
- Which answers exist on paper today?
- Who owns each missing answer, and by when?
- What do you do that the company should do?
- What happens on day 90 after a deal?
Before the next session, the operations lead and the accountant each filled in their first missing answers, and the founder wrote the first page of the succession note.
WHAT CHANGED
Answers from the file, not from memory
Over the engagement, the founder keeps a ledger the team maintains, a succession note that grows each quarter and a clear line between the founder’s role and the company’s. The quarterly five-number read shows whether the business can run with less of the founder in it.
BEFORE
- Buyer questions answered from memory.
- Clean accounts standing in for readiness.
- No succession note.
- The founder’s role and the company’s, blurred.
BY MONTH 6
- Buyer questions answered from the file.
- Every gap with an owner and a date.
- A 12-month succession note under way.
- A written line between founder and company.
THE 12 MONTHS
- 12 sessions
- 22 sessions
- 3Clarity Day
- 42 sessions
- 52 sessions
- 62 sessions
- 7Clarity Day
- 82 sessions
- 92 sessions
- 102 sessions
- 11Clarity Day
- 122 sessions
The programme is the container: 12 months, 24 fortnightly 90-minute 1:1 sessions and three Clarity Days.
ILLUSTRATIVE RESULT
In this case, the founder built the ledger, gave the missing answers to the operations lead and the accountant, and started a 12-month succession note. When the next buyer question arrived, it was answered from the file, not from memory.
WHAT THIS MEANS FOR YOU
Build the file before you need it
Ivanka Menken runs Private Advisory for founders of A$2M to A$10M businesses facing the decisions that shape the next five years. Getting a business ready to sell, long before a buyer sets the timetable, is one of the biggest of them.
This fits if a sale is somewhere in the next few years and the answers a buyer needs still live in your head. It does not fit if you want a valuation, a broker or legal advice. The decision in front of you is simple: start the ledger now, while you still run the business.
“Helps founders lead with clarity and integrity by modelling vulnerability, emotional intelligence, and grounded decision-making. Creates an environment where leaders can openly explore challenges and grow without fear of judgement.”
R.W., founder
WHO IT IS FOR
It fits
- You may sell in the next few years.
- A buyer has called, or you expect one to.
- Your accounts are tidy and the rest is in your head.
- You will give the missing answers to your team, with dates.
It does not fit
- You want the business valued.
- You want a broker to run the sale.
- You want legal, tax or financial advice.
- You are not willing to let the team own the answers.
THE INVESTMENT
AUD $5,000
per month ex GST
12 months · 24 fortnightly 90-minute sessions · three Clarity Days
The Exit-Readiness Ledger is part of Private Advisory, a 12-month engagement at AUD $5,000 per month ex GST, by application. It is not sold separately.
- 24 fortnightly 90-minute 1:1 sessions
- Three Clarity Days on the year’s biggest decisions
- The quarterly five-number read
- An Exit-Readiness Ledger for your business
The Exit-Readiness Ledger is part of Private Advisory. It is not sold separately.
FREQUENTLY ASKED
Questions about getting sale-ready
How early should I start getting my business ready to sell?
Earlier than feels necessary, ideally two years or more before a sale. Readiness work takes time because the answers have to move out of your head and into the business. Ivanka Menken starts with an Exit-Readiness Ledger inside Private Advisory, 12 months at AUD $5,000 per month ex GST, while you still run the business day to day.
Are clean accounts enough to be sale-ready?
No. Clean accounts answer the numbers. A buyer also asks about customers, the team and what keeps working if you step back. If those answers live only in your head, the business is not ready. Ivanka Menken puts all of them on one page inside Private Advisory, 12 months at AUD $5,000 per month ex GST.
Does Ivanka value the business or give legal advice?
No. Ivanka Menken does not value businesses, broker sales or give legal, tax or financial advice. Her work is readiness: the questions, the owners, the dates and the succession note. You take that file to your accountant and advisers. It is part of Private Advisory, 12 months at AUD $5,000 per month ex GST.
Why start before I need a transaction adviser?
Because an adviser brought in late can take 5 to 8 percent of the deal, and much of the early work is getting the answers on paper. A file that already exists makes every later conversation shorter. Ivanka Menken builds that file with you inside Private Advisory, 12 months at AUD $5,000 per month ex GST, before a banker is needed.
Start the ledger before the buyer calls
If a sale is on the horizon and the answers still live in your head, start with Private Advisory. The Exit-Readiness Ledger is part of it, and the 20-minute intro call is where you can see whether it fits.
Not a valuation, a broker or legal advice.