INSIDE CLARITY SHIFT MASTERMIND
Choose the room with a written bet
An event bet sheet is a one-page decision about one room: what it costs, who will be there, what counts as a real response, and who follows up. Ivanka Menken uses it inside the Clarity Shift Mastermind, a 10-month peer programme at AUD $2,000 per month ex GST. You write the bet before the spend, put one offer in front of the target list, and measure the next buyer decision. In the example on this page, a $10,000 event bet produced three signed clients. The sheet is reviewed with the room.
The Event Bet Sheet is a tool inside the programme, not a separate product.
AN EXAMPLE BET
One room, written down
- Room
- One named event
- Cost
- $10,000 (example)
- Target list
- 20 buyers, 3 clients (example)
- Real response
- A booked call
- Follow-up owner
- A named person
Decision
30 days after
An example, not a client result. The room and the decision are yours.
SOUND FAMILIAR?
Activity without a next step
- 01You are generating activity without a clear next step.
- 02You cannot tell which offer creates a paying client.
- 03You are unsure what to test first.
AN EXAMPLE WEEK
It is the week after an event. The team has 40 new cards, three follow-up calls and no answer to the question that matters: which of these people is one step closer to a paying client?
THE WEEK AFTER, AN EXAMPLE
- Cards collected40
- Follow-up calls made3
- Next buyer decisions0
An example week. Activity is not the same as a next step.
WHAT IVANKA SEES
The funnel is not the strategy; the next buyer decision is
A funnel shows movement. It does not tell you which conversation moved a buyer. The next decision does: a call booked, a proposal requested, a budget confirmed.
The event is a bet on one room. The sheet makes the bet explicit before the spend: the room, the cost, the target list, the response and the owner.
The funnel is not the strategy; the next buyer decision is.
THE COST OF STAYING STUCK
More activity without a measured next step just fills the calendar.
Event Bet Sheet
Write the bet before the spend
Event Bet Sheet puts the room, the cost, the target list, the real response and the follow-up owner on one page, so the event is a written bet before the spend.
An example bet. Tap a row. The room, cost and target list are yours.
Event Bet Sheet · a framework by Ivanka Menken
What it is
It is a one-page bet sheet, not a funnel diagram. It holds the room, the cost, the target list, the response that counts and the person who follows up. The same sheet is reviewed with the room.
What it replaces
It replaces the activity report: cards collected, people met, calls made. Event marketing ROI starts with the next buyer decision, not the volume.
It sits inside Clarity Shift Mastermind, alongside the five-number scorecard. The room reviews the bet, not only the activity. The tool has no separate checkout.
THE SHEET HAS FIVE LINES
- 01The room: one named event
- 02The cost: the full spend, including travel
- 03The target list: who you want in the room
- 04The real response: what counts as a next step
- 05The follow-up owner: who acts on it
INSIDE A SESSION
Write the bet before the room
Ivanka puts one event and one offer on the page. She asks: Who should be in the room? What does the event cost, including travel? What counts as a real response? Who follows up, and by when? They write the bet sheet and the next buyer decision. Before the next session, the founder brings the list, the responses and the decision.
THE BET SHEET
- Room
- One named event
- Cost
- $10,000
- Target
- 20 buyers, 3 clients
- Real response
- A booked call
- Owner
- A named person
An example. The room and numbers are yours.
THE QUESTIONS
- Who should be in the room?
- What does the event cost, including travel?
- What counts as a real response?
- Who follows up, and by when?
- What decision follows the test?
THE FOUR-STEP LOOP
The one thing
The event and the one offer.
The numbers
Cost, target list, real response.
The story
Why activity felt like progress.
The commitment
Write the bet and name the owner.
Before the next session, the founder brings the list, the responses and the decision. The review is the next step, not the card count.
WHAT CHANGES OVER THE PROGRAMME
A written bet before the spend
By month 6, the bet is a habit, not a one-off event.
NOW
- Activity is the measure.
- Every card is a lead.
- The follow-up is shared.
- The next step is decided after the event.
BY MONTH 6
- A written bet before the spend.
- A target list, not a room count.
- A real response named.
- A follow-up owner and a decision date.
The container: 10 months of monthly two-hour group sessions with eight founders, plus two 1:1 check-ins each quarter.
WHY IVANKA
The room is chaired so the bet gets tested
Ivanka Menken chairs the Clarity Shift Mastermind for a vetted group of eight founders of A$1M to A$10M businesses. One founder brings a real decision, the others question it, and everyone leaves with a commitment.
The Event Bet Sheet is one of the tools inside that work. It does not replace your accountant, and it does not sell for you. It makes the bet explicit before the spend.
“Helps founders lead with clarity and integrity by modelling vulnerability, emotional intelligence, and grounded decision-making. Creates an environment where leaders can openly explore challenges and grow without fear of judgement.”
R.W., founder
WHO IT IS FOR
Who fits, and who does not
It fits
- You run a A$1M to A$10M business and run it day to day.
- You are spending on events without a clear next step.
- You want a written bet and a target list.
- You can commit to ten monthly sessions.
It does not fit
- You want a course, masterclass or done-for-you fix.
- You want advice without being questioned.
- You are not willing to bring your numbers.
- You cannot commit to the ten monthly sessions.
THE INVESTMENT
AUD $2,000
per month ex GST
10 months · by application, eight founders
The Event Bet Sheet is part of Clarity Shift Mastermind, a 10-month peer programme at AUD $2,000 per month ex GST. It is not sold separately.
- 10 monthly two-hour group sessions
- Two 1:1 check-ins each quarter
- The five-number scorecard shared each month
- The one-page Event Bet Sheet
The Event Bet Sheet is one of the tools inside the programme. It is not sold separately.
FREQUENTLY ASKED
Questions about the event bet
Who should I put the offer in front of?
The room should hold the buyers who can say yes. In Clarity Shift Mastermind, Ivanka Menken has you name the event, the target list and the person who can make the decision. The event is a bet on that room, not on a crowd. The programme runs 10 months at AUD $2,000 per month ex GST.
What counts as a real response?
A real response is a next buyer decision: a call booked, a proposal requested, a budget confirmed or a meeting with the person who signs. A card or a conversation is activity. Ivanka Menken uses the Event Bet Sheet inside Clarity Shift Mastermind to name the response before the event. The programme runs 10 months at AUD $2,000 per month ex GST.
What should I measure?
Measure the next step, not the volume: how many target buyers took the named action, who followed up, and by when. The Event Bet Sheet in Clarity Shift Mastermind puts the target and the owner on one page. Ivanka Menken reviews it with the room. The programme runs 10 months at AUD $2,000 per month ex GST.
What happens after the test?
You decide: continue, change the offer or stop. The bet sheet has a decision date, so the event does not become an open-ended activity. In Clarity Shift Mastermind, Ivanka Menken brings the result back to the room. The programme runs 10 months at AUD $2,000 per month ex GST.
Write the bet before the room
If the event is already booked and the next step is still vague, apply for Clarity Shift Mastermind. The Event Bet Sheet is inside it, and the 20-minute intro call is where you can see whether the room fits.